W David Grubb https://wdavidgrubb.com helping people with their website Fri, 25 Mar 2022 18:10:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 Math and Stats, Good For What? Everything When it Comes to Web Traffic https://wdavidgrubb.com/2022/03/25/math-and-stats-good-for-what-everything-when-it-comes-to-web-traffic/ Fri, 25 Mar 2022 17:55:19 +0000 https://wdavidgrubb.com/?p=43667

Learning the flow of web traffic now will allow our future business owners to understand the behavior of their audience on their web pages.

Launched by President Regan in 1986, April has become the month dedicated to the awareness of the importance of math and education. Math has many applications in other fields such as business, medicine, and teaching. The application of math has many possibilities including creating robots and smart investments. But before we can get there, schools get kids engaged with a couple of Spirit Day Activities that create a fun spin on Math.

  • Pajama Day (Math is Dreamy)
  • Twin Day (Seeing Double)
  • Nerd Day (Who doesn’t want to be a Math nerd?!)

But we do not need those special dress-down days to celebrate a student’s forced interest in math and stats.

We do this every time when they jump on a computer. Learning the flow of web traffic now will allow our future business owners to understand the behavior of their audience on their web pages. Getting your child to understand the basics of conversion numbers rates will be a long but beneficial investment as you look to start an e-commerce site and hire your children for free. But before you can do that, let’s focus on the basics to understand what your children will need to prioritize when that time comes. 

Web Traffic Bounce Rate

How long do people stay on your website? Is it engaging? If not you will see an increase in your bounce rate. Bounce rate is the rate at which the consumer jumps onto your website and essentially leaves after only visiting one page (entrance page). It is as if a customer were to walk into your physical store, take one look into your eyes, and immediately walkout. You are offended but what did you do to convince the audience to stay?

Things to consider: confusing designs, lack of architectural flow, and lack of engagement will see this a trend if things are not addressed appropriately. An average bounce rate lies between 20% and 45%. If you are averaging 100 visitors a day, between 20 and 45 of those visitors will bounce right off your entrance page.

You are set to make your metrics follow and do not need to attempt to maintain a low bounce rate. But consider how user-friendly your website is, make the proper adjustments and give the time for the customers to hop on the platform and traverse the changes. 

Converting Web Traffic

If you get the audience to stay on your page, now you must get them to execute the desired action. Action such as subscription rates, purchases, and/or clicking on certain links are considered part of the Conversion Rate. But conversion rates are about what the goals are for your website. Are you selling, are you informing, or are you just gaining an audience?

These factors matter when you are deciding what your success metric is. The average conversion rate for e-commerce lies at 1.84%. Any large corporation will boast about achieving 10%+ conversion rates so do not feel underwhelmed by the average 1.84%. Many things to consider are the efforts outside of your e-commerce page that is taking place.

Are you performing any social marketing to draw attention to your webpage? Do you currently have a newsletter sent out to your audience to keep them up to date with the latest in your e-commerce growth? Does my Call to Action (CTA) engage the consumer to click through and end up making a purchase or subscription? If the CTA calls for the audience to “click for more info”, let’s invite them to “learn about our offers”.

And be sure to test this regularly. One big part of math is testing and comparing the stats. Math never changes but you can always increase your odds.

Cost of Converting Web Traffic

After we do testing, it’s time to figure out if this is a good investment and we do that by determining the Customer Acquired Cost (CAC). CAC is the amount of money spent in acquiring a new client. This is essentially your Return on Investment (R.O.I.).

Many factors play into the CAC from your paid marketing efforts, maintenance fees, and actual sales. Without getting too specific about numbers and conversions, any number that is deemed profitable is a good CAC. An important factor to consider when evaluating profitability is the Customer Lifetime Value (CLV).

This is the business metric that estimates the total predictable repeat purchase rate of a customer over the lifetime of their time with your brand. It is great to get new customers, you also want your repeat customers to be a part of your branding and increase that lifetime value.

Your CAC should be 3 times the cost it takes to acquire them. So if you are spending 10 dollars to attract that one customer then they should spend 30 dollars for you to take in your profit and be able to reinvest for your next customer. It is not as easy as it sounds but with the right implementation of UX and engaging content, you can create the next e-commerce giant.

And if at the end of the day, your child is not suited to run your business for free, education in math and stats will promote them to a healthy salaried career.

Data Scientists earn an average of 120k annually. Data scientists review figures and statistics in search of insights and conclusions, ultimately seeking solutions that present the largest potential opportunities to their organizations. Data Scientists are problem solvers and when the problem involves money, math and statistics are the only tools to help solve. 

Not bad for a math nerd.

Video Marketing Strategy https://wdavidgrubb.com/2017/09/05/video-marketing-strategy/ Tue, 05 Sep 2017 16:42:53 +0000 http://wdavidgrubb.com/?p=769

Transcription Notes

Why videos work! Are you using video? Is it critically valuable and functional?
The advantage over other types of marketing
– there so many choices out there online. You want to follow the process like, know and trust
– we are conditioned to think that anyone we see on the screen aka “published” is someone we can trust
– creating a video is faster and easier than writing a sales letter
– starring at a blank piece of paper or word document can be intimidating
– video allows you to pitch your offer: here is what it is, what it can do for you, here is what I want you to do next

I love video.

My whole career started with a passion for multimedia which includes all 5 senses. Beyond, being with you in person, the next best level of engagement is live video. You can’t smell or taste video, but you can touch a device that sends a message. You can hear and see the person who is broadcasting the video.

I started using video for marketing in 2007. It was clunky and awkward then. And, the live video didn’t work so well. Some of the first videos I did for clients, who were home builders, involved just lights and a video camera. I would make pan and zoom shots in each room, to give the viewer a sense of what the home builder built. Later on, this advanced to having the home builder do walk-throughs. I would follow the home builder through the home and he would describe the home that he had designed and built. The homebuilder would point something out and I would point the video camera at it. The was way more engaging because the audience had something/someone to focus on and now one else was really marketing in this way. To top it off google had just bought youtube and it was so easy to gain first place position for keywords.

Once the videos were completed we optimized them and followed a distribution process. In a two-year period, this process leads to about 20,000 views on the home builders’ Youtube channel. It was incredible! That home builder built 400 homes from 2007 to 2012 when he shut down the business.

I have used video for other clients as well. But now we have “Live” video streaming, not just on Youtube but on Facebook too. I am going, to be honest. Doing a live video stream is not for everyone. Doing my first live video, I just dove in over my head. Since then, I have watched others and learned the real techniques behind making videos. Combing the new technology and techniques with the old school optimization and distribution, I have learned the real power of video. I would like to help you achieve your goals and overcome any obstacles you may be facing to make your business grow.

Learning Techology: The Secret Formula to Communicating https://wdavidgrubb.com/2013/07/25/learning-techology-the-secret-formula-to-communicating/ Thu, 25 Jul 2013 12:23:31 +0000 https://wdavidgrubb.wordpress.com/?p=581 A friend asked me if I knew the secret formula to getting people involved through technology. I gave him an explanation as to why people are not more involved but I didn’t give him the answer.

Like everything else, our methodology is defined by how we are raised, what we have learned on our own, and others who have influenced us.

So the secret formula is: Training

I think it is great that some are vocally saying that it is acceptable to use technology at church but have you shown anyone How to subscribe with their iPhone? have you offered any classes or tech support?

This is a great opportunity to give everyday value to people. I would love to help facilitate the training and support.

Wow, I can just image the Ushers helping people subscribe to Podcasts, give online, fill out volunteer forms, RSVP for an event all from their mobile device.

They will know what we teach them. Teach them well. Teach them to share.